The account was originally a verified client account with a different product category. The existing persona was not aligned with the home appliance niche.
Rebuilt the account persona specifically for the home appliance audience. Executed daily optimization based on account data, competitor analysis, trend monitoring, and brand needs. Implemented end-to-end execution covering organic content, paid content, live optimization, and ads via TikTok Ads Manager.
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Peak Video GMV Month 3
0M
Live GMV Month 1
0M
ROAS Month 2
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Persona rebuilding combined with consistent daily optimization successfully transformed an existing account into a high-performing GMV driver. Account was fully handed over to the client after project completion.
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