A TikTok and Shopee affiliate program is one of the most efficient ways for brands to reach large audiences without heavy upfront ad spend. Creators promote your products for a commission, so you only pay when a sale happens. Here is how to build one, step by step.
Why Should Brands Run an Affiliate Program?
Affiliate marketing gives you wide reach with controlled risk. Hundreds of creators can promote your products in their own style, and you pay commission only on completed sales. Creator content also feels more authentic than brand-made ads.
What Are the TikTok Affiliate Program (TAP) and Shopee Affiliate Program (SAP)?
TAP lets creators promote TikTok Shop products through videos and lives, earning commission on resulting sales. SAP works similarly in the Shopee ecosystem, where creators share products through affiliate links. On both platforms, sellers set product commission rates through Seller Centre.
6 Steps to Build an Affiliate Program
1. Define Your Goals and Hero Products
Pick products with healthy margins and strong visual appeal. Set clear targets, such as number of active creators or the share of GMV coming from affiliates.
2. Calculate a Realistic Commission
Use a simple formula: maximum commission = gross margin − platform fees − operating costs − target profit. Too low and creators lose interest; too high and you erode profit. Consider tiered commissions for top performers.
3. Prepare Supporting Assets
Write a short brief covering key product benefits, dos and don’ts, and sample videos. Prepare product samples and a polished store page with complete photos and descriptions.
4. Recruit Creators
Combine two approaches: open collaboration, so any creator can pick your products, and targeted collaboration, inviting creators who fit your niche. Start with micro-creators, whose audiences tend to be more engaged.
5. Track and Optimize
Review regularly: GMV per creator, conversion rate, return rate, and content quality. Reward consistent creators with better commissions or samples, and drop partnerships that don’t deliver.
6. Scale with Live Streaming and Ads
Top-performing creator content can be repurposed as ad creative. Pair it with live streaming so viewers can buy instantly.
Common Mistakes to Avoid
- Setting commission without checking margins.
- Sending samples without a clear brief.
- Not reviewing creator performance regularly.
- Relying on a single platform.
Need Help Building Your Affiliate Program?
Upscale House Project is integrated with both the TikTok Affiliate Program and the Shopee Affiliate Program. We help with commission strategy, creator recruitment, and performance reporting. Book a free consultation to discuss your brand’s affiliate program.
